A redesigned Mercury Mariner crossover SUV was unvieled in Miami on Friday . The new Mariner retains the basic shape and style of the outgoing version but it has been completely re-engineered, according to Ford Motor Co., which makes Mercury vehicles. The redesigned version will go on sale early next year as a 2008 model.
Mercury is Ford’s entry-level luxury brand. Its products, upgraded versions of Ford vehicles, are sold alongside Ford’s luxury-level Lincoln cars and SUVs in Lincoln-Mercury dealerships. The Mariner is closely related to the Ford Escape. Ordinarily, related Ford and Mercury vehicles are revealed together. The Escape redesign will not be publicly revealed until the Los Angeles Auto Show in November.
“We’ve really upped the urban clean sophisticated look of the vehicle,” said Irwin in an interview Friday. The new Mariner retains the truck-like lines of the current version, but adds harder creases and sharper lines. Headlights and taillights have a more “technological” appearance. “The 2008 Mariner is the first product to truly deliver 100 percent of the design DNA for Mercury as a brand,” said Irwin in a corporate announcement.
“Every surface was changed to make the vehicle look more substantial than the previous model,” said Doyle Letson, chief designer for the Mariner, in a corporate statement. “We wanted the new Mariner to have a presence, sophistication and attention to detail that would be more appealing to the customer.
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