The Ford Taurus has become an average and boring car that many consumers are trying to stay away from. In order to bring that image back into the spotlight they have chosen to bring back the SHO name and giving in more power than before with a V6 engine that pushes out 365 horsepower.
“The heart of any SHO is the motor,” said Ford’s group vice president of marketing and communications – Jim Farley. “The car has better performance and much better gas mileage than a BMW 550i, which uses a 4.8-liter V-8.”
The SHO was revealed to the public during the Chicago Auto Show and it did not fail to draw the attention that it has fought for. The base price for this new model will start a $37,995 – which includes shipping. The sales for the SHO will start in the fall.
The 2010 SHO will be given a twin turbo, direct injection, 3.5 liter V6 engine that has been engineered by Yamaha. The standard equipment comes with exclusive shocks and all wheel drive, springs, and sway bars. It has also been given a six speed automatic transmission with paddle shifters that have been places on either side of the steering wheel.
“I really think it is a significant product because it telegraphs how important driving feel and performance is to Ford and how we will be different as a car company,” said Farley.
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