Ford is trying to bring consumers back into their fold by changing up plans for their new sport wagons and minivans. It will be an expensive proccess because they are changing plans that have been around for awhile. Ford has to make sure that they can create unique plans and release them in time.
Just last January, executives touted the Ford Fairlane concept at the Detroit auto show as their vision for a new “people mover”, a minivan-type vehicle, in other words. The Fairlane was on Ford’s Mazda6-based CD3 platform. But the plan has evolved to a similar-styled vehicle built on Ford’s bigger D3 platform that originated with Volvo. Both are front-wheel-drive platforms.
Through 2010, Ford will rely more heavily on those two car platforms. The first three vehicles on the Mazda-based CD3 platform, the Ford Fusion, Mercury Milan and Lincoln Zephyr, debut this fall. The D3 platform, which traces its origin to the Volvo XC90, will be used for at least eight North American models, including a trio of Lincolns. Ford’s vehicle plan for the 2006-09 model years also includes a small SUV-like vehicle, several sport wagons, the redesigned Ford Expedition and Lincoln Navigator and the Ford Super Duty pickups.
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