Choosing a car is a tough decision for many of us. We test drive dozens of different types of cars from different companies trying to find one that has the safety, power, style, and price that we want. Right now many people are trying to decide whether or not they will choose the Ford Fusion Hybrid or the Toyota Prius as their next car.
Those who choose the Hybrid will be given a complimentary call from Alan Mulally – the CEO for Ford Motor Company. He apparently called up Michael Snapper – a lawyer from Grand Rapids, Michigan – and thanked him for choosing their car over the Prius. Now that is what I call customer service.
Obviously this is not very realistic or practical for Mulally to be doing when there are other tasks he should be worrying about. It is also an obvious publicity stunt in hopes that more consumers would want to receive a personal call for getting the right car. We want to know, does this call make you want to buy a Ford vehicle? As for Mulally we say good luck in the hundreds of phone calls you will have to make.
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