Ford is finding out the hard way that they are having a hard time keeping up with their sales percentage the way they should be. In trying to fix that they have been reducing sales and will be doing it once more next year.
George Pipas, a Ford sales analyst, explained that the automaker will continue to cut its sales to rental fleets in 2008, but not to the extent that it did this year. In 2007, Ford Motor Company decreased the amount of vehicles offloaded to rental lots by 30-percent, or 135,000 units.
The cuts next year will be spread evenly across Ford’s lineup, rather than focusing on one or two specific models. However, the automaker still plans to pursue fleet sales to government and commercial entities, as it provides a substantial source of income.
Pipas goes on to say that although Ford wants to reduce the Blue Oval’s rental car saturation, those programs provide the automaker a place for consumers to interact with its vehicles first hand, and it may compel some to head to their local dealer to pursue a more long-term relationship.
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