Ford Faqs

For many years Ford has remained successful because of its F-Series and SUV’s. These cars were in such high demand that they did not need to improve on many of their sedans. Now thanks to gas prices they are being forced to remodel and rethink the way that these sedans are produced.

Automakers like Honda, never went the way of body-on-frame trucks and SUVs, preferring instead to continually improve its range of cars and crossover utility vehicles. That strategy is paying dividends in these days of high fuel prices, and Ford has taken notice. Asked whether he would prefer a more car-oriented model-mix, like that of Honda or Toyota, CEO Alan Mullaly recently answered, “Absolutely. We just don’t have enough of those small or medium-sized vehicles yet, and that’s what we need to concentrate on.”