Ford’s new ad campaign is going to be unique and different compared too many that we have seen lately. Ford has taken the new five doors Ford Focus and transformed it into an orchestra. The instruments have all been made out of the car.
This ingenious ad was created by two American composers who have taken the concept of car sounds to the extreme. Hollywood film composer Craig Richey and New York sound designer Bill Milbrodt turned 21 parts from the new Ford Focus into musical instruments and arranged them to be played by an orchestra.
Milbrodt’s team took apart a Ford Focus five-door hatchback that had just come off the production line. “When we got it to the mechanics shop, it had less than a mile on the clock. We took the doors and fenders off, but we had the body shell intact and we later cut out of that the parts we wanted,” said Bill Milbrodt.
By the time the orchestra had been assembled for the photo shoot at Universal Studios in California, Milbrodt’s team had constructed 31 instruments. Each has a name that instantly identified its origins, such as the Transmission Case Cello-Dulcimer, Clutch Guitar, Rear Suspension Spike Fiddle, Fender Bass, Hatchback Kick Drum, Handheld Gear Tambourine and Door Harp. The commercial airs February 4th in the UK.
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