Ford is carrying around SYNC’s popularity at CES, where consumers voted to give the technology the CNET People’s Voice Award, while Popular Mechanics magazine gave SYNC their Editor’s Choice award. The system does everything from taking voice commands, to integrating Bluetooth phones with the car to reading text messages received on your mobile phone.
The most impressive thing it does is work just as well with Apple’s iPod as it did with Microsoft’s Zune. None of those tricks are anything different from what dozens of other electronics and even automotive companies are currently offering.
One difference is the lack of GPS on SYNC. Could the Microsoft and Ford PR campaign pushing SYNC be the biggest reason for the People’s Voice award? Then again, maybe we just don’t “get” being able to have directions read out loud to us by a feminine digital voice as “smiley face,” or the usefulness of taking 30 seconds or more to interrupt the music to ask SYNC what song is currently playing. We’re looking forward to reading Popular Mechanics reasons for liking SYNC.
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