Ford Faqs

Ford products were able to score high in Texas with Fords, Land Rovers, Lincolns and Mazdas driving off with best-in-class awards at the 2006 Texas Auto Writers Truck Rodeo. At the top of the charts, Ford took the Truck of Texas award for the F-250 Super Duty 4X4 Crew Cab while Ford was voted the Best Truck Line of Texas.

“The results were tight, some categories were won by fractions of points, which only proves the point that there is a great deal of wonderful product for the consumer to chose from,” said Albert Flores, president, Texas Auto Writers Association. “On behalf of the TAWA board of directors, congratulations to the winners and thanks to our manufacturer sponsors for participating this year.”

More than 40 writers evaluated 65 trucks and SUVs from a wide range of auto companies at the end of October at the Texas Truck Rodeo. The all-new Ford Edge won the Mid-Sized Crossover Utility Vehicle award, a good sign for the company. The Edge hasn’t arrived in dealer showrooms yet and already the crossover has chalked up a major award.

“The Texas award is a great honor,” said Jeri Ward, Edge marketing manager. “Between the raves given the Edge at our media drive last month and now this award, we’re more sure than ever that the Edge will be a hit. Once consumers are behind the wheel, we know they’ll agree with the auto writers that the Edge is something special.”

Ford products took the entire category with the new Mazda CX-7 taking second place. And for buyers looking for a bit more luxury, the Volvo XC90 was recognized as the Luxury Crossover Utility Vehicle. In the truck categories, along with the top prizes, the Ford F-250 Super Duty 4X4 Crew Cab was honored with two awards – Best Designed Pick Up and Best Use Of Technology Pick Up.

Being singled out in Texas for the redesigned Super Duty is a top honor for Ford. “The Texas writers know trucks inside and out which makes the awards even more satisfying,” said Ben Poore, Ford Truck marketing manager. “The Super Duty Customer isn’t the guy who buys a pickup because its cool. These guys are working with this truck.” Lincoln made the list by taking second place in the Luxury Full-Sixed Pick Up Truck category.

The judges also honored Land Rover vehicles for their unique combination of on and off road capabilities. The Range Rover HSE was named Full Sized Sport Utility Vehicle of the year while the Range Rover took Full Size Luxury Sport Utility Vehicle honors. The LR3 won second place in the Mid Sized Luxury Sport Utility Vehicle category.