The 2004 Ford F-150 Heritage is one of the great moments in marketing from the guys in Dearborn. You have to hand it to them: instead of calling this the ‘Ford F-150 Leftover’, they came up with the ‘Heritage’ moniker to make these pickups sound classy.
To be honest, the ‘04 F150 Heritage is actually a good deal for bargain-conscious buyers. What happened is that it was easier and more cost-effective for Ford to switch production gradually over to the redesigned 2004 Ford F-150. In order to differentiate the ‘old-style’ F150s that were still being produced in 2004, Ford created the one-off ‘Heritage’ brand.