Ford’s new ad campaign is going to be unique and different compared too many that we have seen lately. Ford has taken the new five doors Ford Focus and transformed it into an orchestra. The instruments have all been made out of the car.
This ingenious ad was created by two American composers who have taken the concept of car sounds to the extreme. Hollywood film composer Craig Richey and New York sound designer Bill Milbrodt turned 21 parts from the new Ford Focus into musical instruments and arranged them to be played by an orchestra.
Director of SVT Hau Tai Tang told us the Sport Trac configuration gives it better overall performance than the much loved Lightning. “It’s lighter, smaller and has an independent suspension,” said the director. “Combine that with the fact that it has just as much power as the Lightning and we think customers will appreciate its performance package.”