Ford dealers were able to get a sneak peek at the new Ford F-150 Raptor as it was being unveiled at the Ford Dealer Show in Las Vegas. Naturally they have given us a few details on what to expect and a small glimpse of what the new truck will look like.
Jim Farley – Ford’s marketing boss – debuted the Raptor – which sported a Ford embossed front grille. In order to show the kind of power it has they brought along a video of it tearing through the desert.
There are few things more American than the family farm or the old pickup truck. And you’ll find both in Berne, an Indiana heartland town of 3,500, where the Moser family has sold Fords for more than 90 years. “It’s been a life much like the family farm,” says Phil Eicher. “We’ve faced a lot, a lot of challenges.”
Today, the fourth-generation brothers Phil and Jim Eicher run the shop. Mom was a Moser, and still works. In fact, nine Moser-Eicher relatives work here, keeping their business going as Ford tries to get back in the black and win back customers lost to Toyota and Honda. “Many times people buy an import without seeing what the domestics offer,” says Jim.
But the brothers still believe in the brand.