Ford is happy with its investment in Microsoft’s SYNC – which has helped to win over consumers. It seems that people are willing to pay the $395 to take advantage of its hands free technology and excellent entertainment system. It has even managed to win a few awards on the way.
Ford’s exclusive contract to the Windows CE 6.0 Auto technology will be up later in the year – which means that other automakers can get their chance to climb on board and introduce it to their customers. Microsoft sees the potential and the way that the SYNC helps to sell cars for automakers. After all consumers want the latest technology. It looks like Ford will have to expect some competition when this happens.
Ford’s SYNC was a brilliant invention that many consumers are looking forward to using and which popular mechanics is honoring as an achievement by giving it a breakthrough award. Popular Mechanics was impressed with the teamwork of Ford and Microsoft working together to create this $395 product.
Ford is carrying around SYNC’s popularity at CES, where consumers voted to give the technology the CNET People’s Voice Award, while Popular Mechanics magazine gave SYNC their Editor’s Choice award. The system does everything from taking voice commands, to integrating Bluetooth phones with the car to reading text messages received on your mobile phone.
Ford Motor Co. will be unveiling next month a hands-free Bluetooth wireless system and in-vehicle operating system developed by Microsoft Corp. as an option for its entire Ford brand lineup. The system will be integrateing some of the features of a personal computer into a vehicle’s cockpit, according to sources familiar with the auto maker’s plans.