Ford is happy with its investment in Microsoft’s SYNC – which has helped to win over consumers. It seems that people are willing to pay the $395 to take advantage of its hands free technology and excellent entertainment system. It has even managed to win a few awards on the way.
Ford’s exclusive contract to the Windows CE 6.0 Auto technology will be up later in the year – which means that other automakers can get their chance to climb on board and introduce it to their customers. Microsoft sees the potential and the way that the SYNC helps to sell cars for automakers. After all consumers want the latest technology. It looks like Ford will have to expect some competition when this happens.