Ford Motor Company has decided that Hau Thai-Tang has done such a great job with the SVT that it was time for a promotion. His promotion was for him to be the head of the Ford of Brazil, the automakers’s most profitable global market.
Brazil has been great for Ford mostly because to the success of the EcoSport, which reversed share declines, but was deemed “too basic” for American tastes. Thai-Tang is continuing to live the American Dream and everyone is expecting him to do great things with his new post.
When the Ford Contour and Mercury Mystique first made their debut, there were only two criticisms: bland exterior styling and limited rear seat legroom. And the complaints about tight rear seat space came primarily from the automotive press, as distinct from owners.
Nevertheless, Ford has addressed the roominess issue, as well as the exterior appearance, with a number of revisions that will be in Ford and Mercury showrooms this spring as 1998 models. And to add additional sizzle, there will also be a sportier edition of the Contour, called the SVT Contour.