Ford is suffering from bad sales with their pick-up trucks thanks to the rise in gas prices. That is why they are going to be cutting down their prices in order to sell off trucks as quick as possible.
The full-size Ford F-150 used to be at the top of the new car sales for 17 years – but now it has fallen below and been replaced by more fuel efficient, compact cars. In fact it fell to fifth place behind Accord, Camry, Corolla and Civic, so it appears that it’s time for some incentives.
Ford dealers were able to get a sneak peek at the new Ford F-150 Raptor as it was being unveiled at the Ford Dealer Show in Las Vegas. Naturally they have given us a few details on what to expect and a small glimpse of what the new truck will look like.
Jim Farley – Ford’s marketing boss – debuted the Raptor – which sported a Ford embossed front grille. In order to show the kind of power it has they brought along a video of it tearing through the desert.
Ford has closed down the F-150 pickup truck plants in Dearborn, Michigan and Louisville, Kentucky due to ‘tepid demand’. Both plants will remain closed the rest of the year. The moves are part of Ford’s efforts to “align capacity with demand,” Ms. Gattari said.
It was five years ago that Ford first brought up the concept of using Hydraulic Launch Assist (HLA) in some of the heavy duty trucks that they were looking to create. While we have seen some of those heavy duty trucks come to life we have yet to see Ford use HLA, until now.
Ford is teasing pickup lovers with an early glimpse of the face-lifted F-series trucks that make their debut this fall. The 2007 Ford F-150 FX2 is the latest in a series of special editions of the F-series, following such popular models as the Harley-Davidson and King Ranch trucks. On sale later this summer, the ‘07 FX2 is basically a trim package on an F-150 4×2 chassis, providing a monochromatic look with some interior flourishes, essentially a street-truck companion to the rugged FX4 off-road model.