The 2004 Ford F-150 Heritage is one of the great moments in marketing from the guys in Dearborn. You have to hand it to them: instead of calling this the ‘Ford F-150 Leftover’, they came up with the ‘Heritage’ moniker to make these pickups sound classy.
To be honest, the ‘04 F150 Heritage is actually a good deal for bargain-conscious buyers. What happened is that it was easier and more cost-effective for Ford to switch production gradually over to the redesigned 2004 Ford F-150. In order to differentiate the ‘old-style’ F150s that were still being produced in 2004, Ford created the one-off ‘Heritage’ brand.
The Ford F-150 comes in a broad range of models, yet they all seem to have nicely balanced suspensions that make them enjoyable to drive and well-designed, comfortable cabs. They offer a quiet and refined ride over dirt roads, rough pavement and freeway slabs. Yet they also offer controlled handling, with a minimum of body roll in corners.
Jack Roush has never stepped away from an opportunity to promote any of his company’s vast expertise. The performance vehicle arm of the company, Roush Performance Vehicles, has formed yet another partnership to promote their vehicle development prowess.
The Ford F-150 is the most important and most profitable vehicle that Ford makes. With nearly 900,000 annual sales, the F-150 has been the best-selling vehicle in America for 21 consecutive years. They have decided to throw away the old formula and create a brand new F-150 from the ground up.
Ford continues to adhere to a philosophy of innovation, value and durability. The 2005 Ford F-150 is a perfect example of that philosophy. Winner of 30 awards in the last year, since introduction of their all-new design, including North American Truck of the Year, the F-150 sets new standards for toughness, strength, safety, interior spaciousness, refinement, driving dynamics, stability, functionality, cargo capacity, comfort and style.