The Ford Taurus has become an average and boring car that many consumers are trying to stay away from. In order to bring that image back into the spotlight they have chosen to bring back the SHO name and giving in more power than before with a V6 engine that pushes out 365 horsepower.
“The heart of any SHO is the motor,” said Ford’s group vice president of marketing and communications – Jim Farley. “The car has better performance and much better gas mileage than a BMW 550i, which uses a 4.8-liter V-8.”
Ford has chosen to show off the Taurus at the up and coming New York Auto Show tomorrow. You will see the Taurus in all of its glory even if one of them looks like it just came from an accident. Ford is taking an unusual tactic and will be showing off just how safe their cars are by showing you what happens and what their car looks like after an accident.
Even though Ford has launched its new Five Hundred sedan for 2005, Ford’s midsize Taurus continues into the 2005 model year with a simplified lineup. Sedans and wagons are offered in SE and SEL trim levels. Two new body colors are available. The SEL models gain woodgrain trim on the console, doors and instrument panel. When properly equipped, sedans seat up to six occupants and wagons seat up to eight. Mercury offers a related Sable sedan.
It was formerly known as the Freestyle, but now Ford has renamed its redesigned large crossover the Taurus X. We think the name could use some work, but the Freestyle has been due for a redesign since almost the day it first debuted.