This contemporary vehicle is spawned by platform committees made up of representatives from every discipline styling, engineering, manufacturing, purchasing, materials handling, pricing, marketing, and distribution. This process makes a lot of sense considering the complexities that are involved in bringing a new car to the market.
To elicit interest in their new products, platform committees often increase the number of features offered while keeping the car competitively priced. In this area, the Ford Thunderbird platform committee has hit a home run with its 1994 product line-and they’ve done particularly well with the Thunderbird LX coupe.